The Journey of Najja Price
For Najja Price, the transition from athlete to filmmaker did not mean leaving competition behind. It simply meant approaching it from a different angle. The same discipline and standards he developed at SIMA now drive his work behind the camera.
"The routine and standard of discipline on the field and in the weight room gave me an unmatched work ethic over the career field I am in now," Najja shared.
Built on Discipline
At SIMA, expectations went beyond performance. Every day required consistency, focus, and accountability. That environment helped shape how Najja approaches his work today.
The structure of training, recovery, and preparation now shows up in his creative process, where attention to detail and consistency are key.
Creating Through Sport
Today, Najja works as a Director and Director of Photography, leading the visual storytelling behind film projects, commercials, and sports content. His work is centered heavily in sports, where his background gives him a natural understanding of the environment he is capturing.
He works on sports documentaries, brand content, and commercial projects, creating visuals that connect directly with athletes and audiences.
Building His Own Path
Najja recently completed Operation 53 Season 4, a project he shot, directed, and edited entirely on his own. That level of ownership shows both his creativity and his ability to execute at a high level.
He was recently working at Indiana Football Pro Day, capturing content around top prospects including Louis Moore, continuing to build his presence in the sports media space.
In addition to his film work, Najja serves as Creative Director for Athlete Innovations, a private training facility in Tampa that works with professional and high-level athletes. In this role, he leads content creation and visual branding.
The Mindset Carries Over
While the environment has changed, the mindset has stayed the same.
The discipline, structure, and work ethic developed at SIMA continue to shape how Najja operates in a fast-paced creative industry.
From the field to behind the camera, Najja Price's journey shows how the habits built through sport can translate into success in a completely different field.
