Garry Cook, 50, has an impeccable track record of business success throughout his career. He joined Nike in 1996, rising to President and General Manager of International Brand Jordan in 2005. During his tenure at Nike he held a wide range of management positions from overseeing the licensing of Nike Team Sports in the US to leading the pan-European commercial strategy for Nike apparel EMEA.

After 12 successful years with Nike, Cook became Chief Executive of Manchester City Football Club and led the organization during a period that saw tremendous achievements both on and off the pitch. The club won both the FA Cup and Barclays Premier League, its first league championship for 44 years, and Cook was responsible for executing a global media and market development strategy resulting in unprecedented growth.

Cook joined the Ultimate Fighting Championship in September 2012 as the Executive Vice President and Managing Director for Europe, Middle East and Africa.  In this role, Garry is responsible for business development and brand growth.

He was recently the Chief Global brand Officer based in Las Vegas, Nevada. Responsible for all brand, communications and creative direction, additionally leading international business development as the company continues to be the fastest growing company on the sports landscape.

The UFC was recently sold in the largest single corporate takeover transaction in the history of sport $4.2Bn.

To watch Garry's full speech, click play below: